Sharing the Love of CCC — Couple as Source

by Jim Sewell and Charlene Jacob

Couples Coaching Couples is contagious. Most of us caught it from trusted friends. We would not have become members if Vince Cattano had not shared with Jim one day in 2011 that he and Maria had recently joined CCC and had benefited greatly from the experience. The rest is history.

We are forever grateful to Vince, and we’re also very clear that many of the gifts we’ve experienced over the last 13 years would not have occurred without CCC. It’s not only affected our relationship, it’s affected others around us whether they are members or not!

CCC has made us happier, more patient, better listeners, and more accepting of differences in others. As we learn in the distinction of Couple as Source, “Our Couple is a source of strength and joy – for ourselves and for our community.”

We’ve been reflecting recently on why we don’t share about our experiences in CCC more often. What is it that makes us think it’s right for us, but perhaps not for others?

We were often falling into the trap of thinking that CCC would be a “fix” for couples that struggled, rather than empowering couples to reach for the “Gold” in their relationship. What we are really offering is access to a community that will inspire them and offer the tools to revitalize their relationship, which may be burdened with habits of thinking and relating that do not serve them. For others, CCC can empower couples to create more joy and fulfillment than they imagined possible.

That reflection has led us to be much more open and intentional about sharing our experience in CCC with others. We truly see this community as an amazing source of Couple Power and see so many examples of how CCC has taken relationships to new heights that would not have been likely without it.

So, in this month of love, we invite you to share with your family and friends, and strangers, too. Let people know what CCC means to your couple. Empower their curiosity about what you do in CCC, and release any concerns you might have about whether they “need it” or not. CCC is a gift worth sharing; it’s truly sharing your love.

Below are some tips on sharing the LOVE!

Learn to lead information sessions about CCC. The online information session guide explains it clearly. The more you know, the easier it is to share. The checklist in the guest packet helps couples make their own decision about whether CCC is right for them. 

Practice your elevator speech. A concise and personal share about CCC works best. At the 2024 convention, we practiced with two-minute, one-minute and 15-second time limits. Most people were more effective with 15 seconds.

Learn the onboarding process. See the article in this newsletter, and gain confidence that our Operations team, Source Couples, and Mentors will take good care of interested couples.

Share the newsletter. The CCC newsletter is available to share with the public. Just copy the link in your browser and share to friends or social media.

Update your social media bio. Add that you volunteer for CouplesCoachingCouples.org on Facebook, Instagram and LinkedIn. Our model depends on us all volunteering to be trained, be coached, be coaches, and help run the organization. That experience might spark interest from a connection or even an employer.

Use the hashtag #CouplesCoachingCouples when you share about anything that you know was possible or enhanced by Couples Coaching. You and your coaches deserve to be recognized for your accomplishments.

Invite friends to a Monthly Sunday night training call. Our Training and Development committee will be having multiple Zoom training calls every year that are open to the public. See the monthly e-mail from Ops for details.

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Jim Sewell and Charlene Jacob are in the Northern New Jersey Circle.