Dear Ambassadors:
We have been in CCC for a few years now. We love having our weekly coaching calls and we love the community of our circle. But when someone asks us about CCC, we are at a loss to say something useful. Help!
-Tongue-tied Couple

Dear Tongue-tied Couple,

Many CCC members have similar experiences. You’re not alone!

Here’s a question: Why do you find it harder to speak about Couples Coaching Couples than you do speaking about anything else you participate in, like a book club, or a family reunion, or a trip you took to Paris?

Are you thinking that you should be convincing these people to join CCC? Relax!

That’s not your job.

Let’s assume that you are talking to someone who has expressed curiosity about CCC. Somehow CCC came up in the conversation and they asked a question, like, “What is Couples Coaching Couples?”

If someone is curious, there really are just two kinds of things to say: What CCC is and why you participate. All you need to do is to be accurate and authentic.

When saying what CCC is, keep it succinct yet accurate. For instance, you might say: CCC is a group of couples who want to thrive in their lifelong relationships. Couples act as coaches for each other in weekly couple-to-couple calls.

That answers “What is CCC?” in 25 words. Not hard to do.

Next, listen for the level of interest. If they have questions, you might want to tell them why you participate.

Our couple might say things like these:
CCC provides a reliable occasion each week when we focus on our relationship. Without that regular pause to reflect, we can get caught up in the details of living together; and forget that the person we’re getting crabby or critical with is the person who loves us more than anyone else.

Obviously, you have your own reasons why you participate; you might want to have a conversation in your couple about that.

You might ask, “What’s the difference in our relationship since we began couple coaching?” Though that sounds like a simple question, we’ve found that it’s sometimes hard to put our finger on the answer.

Maybe this is an easier question to ask: “What would we miss if we couldn’t participate in CCC?”

This can be a rewarding conversation to have in your couple … and why not have it with your coaches as well? It’s another way of paying attention to what’s going on in your relationship. We always find that worthwhile.

Remember, whatever you say about CCC, you’re offering a gift to your listeners.

This past New Year’s Eve, at a party hosted by a couple in our CCC Circle, a stranger asked us, “What is Couples Coaching Couples?” We gave him a succinct answer and he replied, “Why have I never heard about this before?”

Well, the truth is, most people have never heard of CCC. Whenever you speak about CCC, you’re taking one step to making the world aware of this wonderful experience in relationship. That’s a precious gift.

Have fun expressing your experience in Couples Coaching Couples!

All our best for 2025,
Carol Herndon and Paul Bennett

PS: One final note: if the person or couple you’re speaking to wants to consider joining CCC, contact your Source couples to arrange a full introduction session.